This is a full time role with Competitive Salary and Bonus Incentive.
LOVE CORN is the fastest growing snack brand in the USA & UK with a vision to become the next iconic snack brand. We are entering an exciting new phase of growth and looking to hire a Brand Activation Lead with a focus on building brand awareness and customer trial at Costco through roadshows on the East Coast.
JOB SUMMARY
In year 1, the primary focus (90%) will be Costco Roadshows with recruiting, training and coaching 2-3 person local teams in New Jersey, New York, Washington DC, Chicago, Atlanta, Florida, etc. who will spread positive energy, good vibes and deliver high performance at Costco roadshows.
10% of your role will be Brand Activation at other retailers and events.
The role would require 1 day in the Ho-Ho-Kus, NJ office, 1 day at home and 3 days in the field.
Standard work week would be Wednesday through Sunday with Monday & Tuesday off.
Travel will be expected 50+% of the time as you build & train your roadshow teams across the East Coast.
JOB RESPONSIBILITIES
LIVE THE BRAND: you are passionate and will live the brand in-and-out of store
RECRUIT: hire 2-3 person teams in New Jersey, New York, Atlanta, Washington DC, Chicago, Florida etc for always on Costco roadshows
TRAIN: obsess about training your team with best practices, creating a training feedback loop and “always learning” mindset
COACH: you are the team leader and coach. Make everyone better and importantly train each team to be self managed so you can focus on building the next market
CULTURE: build a team of positive-energy, good vibes, reliable brand ambassadors who love meeting people and selling
RELATIONSHIPS: Build the BEST relationships in-store: goal is to be the store managers and employees favorite brand
LOGISTICS NINJA/BEST PRACTICE: working alongside the operations and marketing teams, create the processes to ensure all events are fully resourced
ACCOUNTABILITY & RESULTS: Costco roadshows are a hybrid of field experiential and selling events. Track and improve sales results & key KPIs weekly of every event
REQUIREMENTS
- 4+ years of Field Marketing experience in Food & Beverage, ideally have worked with Costco
- Excellent communication skills, both verbally to build relationships in store, and writing concise, effective emails
- Strong with Microsoft Office suite, particularly Excel and PowerPoint
- Can do attitude with a “go the extra mile” mindset
- Ability to travel 50% of the time to major metro areas on the East Coast
SKILLS
- Strong organizational skill set - loves checklists and can help organize your team
- Capacity to juggle a dozen balls at the same time - ability to multitask and prioritize workload
- Strong team player but also possess the ability to work independently
- Natural coach and manager of a team
- Self-starter, results-oriented & problem solver
- Player & Coach
- Good judge of a person when recruiting
ABOUT LOVE CORN
In life and in snacks, it’s all about finding love in the simple things!
LOVE CORN is a delicious crunchy corn snack and fan favorite amongst busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.
Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 12,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They’re a little bit life changing.