Role Overview:
Exciting opportunity to join LOVE CORN the fastest growing, emerging new snack brand in the USA & UK. We're looking for a creative, data-driven Growth Digital Marketer to lead and execute our paid digital & retail media, email marketing, Amazon and TikTok Shop strategy. This is a key role in driving customer acquisition, retention, and revenue growth through full-funnel marketing initiatives.
You’ll be responsible for performance marketing on platforms like Facebook, Instagram, YouTube, and TikTok; owning our email marketing lifecycle. If you’re both analytical and creative, love testing and scaling what works, and thrive in a fast-paced environment—this role is for you.
Role will be hybrid: 2-3 days in office in Ho-Ho-Kus, NJ
Responsibilities:
1. Amazon Marketplace: manage our Amazon marketplace in USA and UK oversee every aspect from A to Z
2. Tik Tok Shop: manage USA Tik Tok storefront ensuring seamless product listing, promotions, and campaign alignment. Partner with creators and influencers to drive conversions through TikTok LIVE and UGC. Stay up-to-date on TikTok trends, tools, and platform updates to stay ahead of the curve
3. Retail Media: manage all aspects of Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect and retailer .com budgets
4. Digital Media: develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)
5. Email Marketing: own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns
6. Reporting Dashboard: recreate templates and track daily and weekly reports. Analyze performance to make data-informed decisions and iterate quickly
7. Creative Partner: collaborate with Creative team to produce engaging assets that convert
8. Test & Learn: manage keyword list, A/B test creative, copy, and audience to improve CAC and ROAS
Requirements:
- 5+ years of experience in a growth marketing, performance marketing, retail media or e-commerce role
- Experience of grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, Roundel
- Have managed Amazon and Shopify type platforms
- Familiarity with TikTok Shop and influencer marketing strategies
- Proven track-record managing and scaling paid social campaigns
- Strong analytical skills and proficiency in performance tracking tools (Google Analytics, Meta Ads Manager, etc.)
- Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
- Creative thinker with a test-and-learn mindset
- Excellent communication and project management skills
Nice to Have:
- Experience in CPG, food & beverage, or DTC brand environments
- Familiarity with Shopify and e-commerce integrations
- Basic design skills (Canva, Adobe, etc.) for quick creative testing
About LOVE CORN
In life and in snacks, it’s all about finding love in the simple things!
LOVE CORN is a delicious crunchy corn snack and fan favorite among busy adults, always-hungry teens and picky little eaters that makes lunchtimes more exciting, road trips go quicker, the party more fun and life a little bit better, one kernel of joy at a time.
Founded in 2017 by family members Gavin, Missy & Jamie McCloskey, LOVE CORN is sold in 20,000+ stores across the US & UK. Find them in your local store. Buy them online. Give them a crunch. They’re a little bit life changing.